Experiential Marketing Campaigns that Collect Consumer Data

Worried about third-party cookies going away and need consumer data?

Our VP, Tasha Day, gave a stellar talk at the MediaPost Brand Insider Summit: CPG in Santa Barbara, CA spilling the beans on how to get ahead of the game.

She uses the example of a multichannel media campaign we did in 2023 for Stella & Chewy’s in which target pet owners were directed to their local pet store with location data ad tech, invited to scan a QR code and enter info to win a real-life billboard photo of them with their pet!

The campaign successfully drove in-store foot traffic, collected thousands of email addresses for Stella & Chewy’s CRM, and cultivated long-term customer loyalty all at once. Triple win!

Learn the secrets of how Tasha’s team accomplished this in the video below:

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